[genkifd]

this washed out effect of current digital tv is not uncommon - many plasmas that i have noticed look washed out in a bright room. while LCD look washed out in a dark room.... the better tvs are generally pretty good in most environments.

to counter these washed out effects - plasmas as people have already commented - need to reduce the amount of light in the room, while LCD require a introduction of a bias light at the back of the tv....