Home Media Research weekly sales figures & other software sales data

[PA_Kid]

With Eagle Eye, Wall-E, Deathrace, and Wanted all 20%+!

I like that the top 20 now has the BD % - it's interesting to see that 2 of the top 10 (including #1) weren't on BD at all. That's obviously shooting the BD vs DVD ratio in the foot.

[Grubert]

Originally Posted by Steven_qt

"Top 20 Sellers" now has a Blu-Ray column!

Good catch Steven. Thanks for posting.

[Grubert]

We can combine all tables and get a nice chart for BD sales and BD/DVD ratios:

#   Title              Index  BD/Disc
1.  The Dark Knight      100    31
2.  Pineapple Express     90    12
3.  Mirrors               51    13
4.  Appaloosa             49    12
5.  Eagle Eye             48    21
6.  Righteous Kill        42    14
7.  Iron Man              36    42
8.  My Best Friend's Girl 35     8
9.  Wall-E                33    21
10. Babylon A.D.          33    18
11. Planet Earth          30    54
12. Bangkok Dangerous     30    17
13. Wanted                27    25
14. Death Race            22    22
15. Transformers          20    40
16. 300                   20    46
17. The Transporter       18    n/a
18. Tropic Thunder        18    22
19. Mamma Mia             17     9
20. The Mummy: Tomb...    17    18

[Blu Titan]

Originally Posted by Maxpower1987

The BD/DVD share chart became much more useful!

For sure, just about every new release shows a 20% market share for Blu!

[dialog_gvf]

Originally Posted by Josh

Some of those are excellent percentages. I mean, seeing TDK with 31% Blu-ray take is absolutely amazing.

Are we seeing a major difference in the long tail of the two formats, or is this just the Q5 effect? Iron Man was 42%! Those are amazing numbers for day-and-dates.

Perhaps even MORE significant is Wall-E, a "kids' film" that is at 21% share.

We expect a TDK, Iron Man, Wanted, etc. to do well.

Gary

[Blu Titan]

Wow never noticed that Tyler Perry's movie was not even released in Blu-ray. Not too much demand here for the movie either since I did not read a single post on the subject.

[The Big Blue]

Originally Posted by dialog_gvf

Perhaps even MORE significant is Wall-E

Agreed.

Originally Posted by dialog_gvf

a "kids' film"

I know what you mean but you will be punished anyway

[mapledragon]

Originally Posted by Grubert

We can combine all tables and get a nice chart for BD sales and BD/DVD ratios:

#   Title              Index  BD/DVD
1.  The Dark Knight      100    31
2.  Pineapple Express     90    12
3.  Mirrors               51    13
4.  Appaloosa             49    12
5.  Eagle Eye             48    21
6.  Righteous Kill        42    14
7.  Iron Man              36    42
8.  My Best Friend's Girl 35     8
9.  Wall-E                33    21
10. Babylon A.D.          33    18
11. Planet Earth          30    54
12. Bangkok Dangerous     30    17
13. Wanted                27    25
14. Death Race            22    22
15. Transformers          20    40
16. 300                   20    46
17. The Transporter       18    n/a
18. Tropic Thunder        18    22
19. Mamma Mia             17     9
20. The Mummy: Tomb...    17    18

12% would make pineapple express the first non-animation comedy to cross the 10% mark. But the real reason for the disparity is the top DVD title did not have a bd release. Not that everyone was clamoring for it, but someone probably felt that it would sell that many on BD...

Mamma Mia at 9% is also unexpected, that movie's demographics is supposed to be old pre-menopausal women, not exactly a HT-enthusiast demographic.

BD has sewn up all the action genres --- they're pretty much all at the 20% mark now. The superhero genre (TDK, IM) and high-testosterone movie (300) are the top performers.

Another sign of strength. The decline in sales of titles like TDK, IM, 300, Transformers is much slower than DVD. TDK at 31, IM at 42, 300 at 46. It looks to me that for the right genres, BD releases have significantly stronger legs than the DVD one, and the older the release, the faster the DVD one is dropping.

Only unfortunate thing : comedies and drama still not consistently above 10%. Yet.

[betterman]

TDK 31% BD/DVD is amazing

starts with 18% and now 31%...BD discs has great legs

[bajor27]

Originally Posted by betterman

TDK 31% BD/DVD is amazing

starts with 18% and now 31%...BD discs has great legs

It could very well be that people put off buying these titles on DVD as they were planning on getting a Blu-ray player for christmas or during the after christmas sales - and thus, ended up buying the Blus after the initial release date. Could explain why the BD titles appear to have longer legs.

Another option is that because Blus are more expensive, people aren't always able to buy them on release and end up buying them a bit after.

Either way, it's a good sign though. I'm certainly impressed.

[Anthony P]

The first chart is compairing how much percent BD sold over other BD's? and the second one is how much BD's sold vs dvd?

yes and no
in the first chart when they say Mirrors was around 50.88% and Appaloosa 49.3% and TDK was 100% (#1 always=100) it means that TDK sold just under twice as many as mirrors and just a bit more then twice as many as Appaloosa.

On the second chart when they say Planet earth (#1) sold 53.57% it means that it sold more titles on BD then on DVD (i.e. more then 1/2 the titles that where sold where sold on BD. So 33% means DVD sold 2x as many and 25% DVD sold 3x as many....

[Anthony P]

It could very well be that people put off buying these titles on DVD as they were planning on getting a Blu-ray player for christmas or during the after christmas sales - and thus, ended up buying the Blus after the initial release date. Could explain why the BD titles appear to have longer legs.

I don't think it is only Christmas, it is a new format every month there are more and more people that take the plunge. That is just normal

[Grubert]

BD percentages of day-and-date titles by genre and release week:

Action/horror/thriller

Date    Title                     Genre       W1  W2  W3  W4  W5  W6  W7  W8
120208  Wanted                    Action       -   -   -   -   -   -  25
120908  The Dark Knight           Action       -   -   -   -   -  31
121608  The Mummy: Tomb...        Action       -   -   -   -  18
122308  Death Race                Action       -   -   -  22
010609  Babylon A.D.              Action       -  18
        Bangkok Dangerous         Thriller     -  17
        Righteous Kill            Thriller     -  14
011309  Mirrors                   Horror      13

Comedy/animation/musical/other

Date    Title                     Genre       W1  W2  W3  W4  W5  W6  W7  W8
120208  Step Brothers             Comedy       -   -   -   -   -   -  12
120908  Horton Hears a Who!       Animated     -   -   -   -   -   8
121608  Mamma Mia!                Musical      -   -   -   -   9
122308  Burn After Reading        Comedy       -   -   -  12
010609  Pineapple Express         Comedy       -   12
011309  Appaloosa                 Western     12
        My Best Friend's Girl     Comedy       8
        Swing Vote                Comedy       6

You can really see demographics at work.

[FinalEvangelion]

I imagine TDK will be the first title new BD owners get for a while.

[Grubert]

Originally Posted by mapledragon

Only unfortunate thing : comedies and drama still not consistently above 10%. Yet.

Out of curiosity I compiled first-week sales percentages for new releases last year (May-August 2008) and it's clear how comedies have improved sales on BD:

Date    Title                     Genre     W1 sales%
050608  First Sunday              Comedy       3
051908  National Treasure 2       Adventure    7
052608  Rambo                     Action      13 
060308  Meet the Spartans         Comedy       4
        Semi-Pro                  Comedy       7
        The Eye                   Horror       6
061008  The Bucket List           Comedy       3
        The Other Boleyn Girl     Drama        4
070108  Drillbit Taylor           Comedy       4
        Meet the Browns           Comedy       1
        Vantage Point             Thriller     9
070808  The Ruins                 Horror       7
071508  The Bank Job              Thriller    12
        College Road Trip         Comedy       1
        Shutter                   Horror       5
        Step Up 2: The Streets    Drama        2
072208  21                        Drama        8
072908  Doomsday                  Action      13
        Harold & Kumar Escape...  Comedy       7
072908  Lost Boys: The Tribe      Horror       7
        Shine a Light             Music       11
072908  Stargate: Continuum       Sci-Fi       9 
080508  Nim's Island              Family       2
081908  Camp Rock                 Musical      1
        Hannah Montana            Music        4
        Prom Night                Horror       4
        Scorpion King 2           Action       7
        Street Kings              Thriller     9
082608  What Happens in Vegas     Comedy       4

[owa]

Nice charts and nice percentages. Glad they changed the marketshare chart to be more useful.

[Terjyn]

Originally Posted by Anthony P

On the second chart when they say Planet earth (#1) sold 53.57% it means that it sold more titles on BD then on DVD (i.e. more then 1/2 the titles that where sold where sold on BD. So 33% means DVD sold 2x as many and 25% DVD sold 3x as many....

What makes you say this?

The chart itself says "BD/DVD", IE if Planet Earth has a value of 54, that means that 54 BDs were sold for every 100 DVDs.

I read it as a BD selling more than DVD would be a number > 100%.

*EDIT* Oh, I was looking at Grubert's table, you are absolutely correct.

Grubert, can I recommend changing your table header which says "BD/DVD" to something more accurate?

[Grubert]

Originally Posted by Terjyn

Grubert, can I recommend changing your table header which says "BD/DVD" to something more accurate?

I was using HMM's phrasing, but yeah, it is confusing because they mean BD share of total disc sales.

Meaning - of every 100 Dark Knight sold, 31 were BD and 69 DVD.

[Grubert]

http://www.homemediamagazine.com/res...prevails-14446

The fast-paced actioner Max Payne, from 20th Century Fox Home Entertainment, overcame its modest box office performance to top all three home video charts its first week in stores.

The video game-based film, which earned just $40.7 million in U.S. theaters late last year, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart, Home Media Magazine’s rental chart and Nielsen’s Blu-ray Disc chart.

Max Payne handily beat another new release with a higher box office pedigree, Lionsgate’s horror sequel Saw V, which debuted at No. 2 on the sales and rental charts and No. 4 on the Blu-ray Disc chart.

Saw V grossed $56.7 million at the box office, but consumers bought just 81% as many copies as they did of Max Payne, according to Nielsen.

The previous week’s top seller, Lionsgate’s The Family That Preys, from Tyler Perry, slipped to No. 6 on the sales chart.

Blu-ray’s appeal, particularly among the action crowd, continues to heat up. The high-definition format accounted for 21% of the total buy on Max Payne, but just 11% of the total buy on Saw V.

Meanwhile new Blu-ray Disc households are still snapping up copies of the format’s biggest seller to date, Warner’s The Dark Knight. Last week 30% of total copies sold were in the Blu-ray format, enough to make it the No. 2 seller on the Blu-ray chart — and the No. 4 seller overall.

So the Blu-ray top sellers were:

1. Max Payne (21% share)
2. The Dark Knight (30% share)
3. ???
4. Saw V (11% share)

No surprise about Max Payne (action/video game movie). However, I expected Saw V to track higher (young male demographic and all that).

[Blu Titan]

Great to see TDK BD with another 30% market share. Max Payne did it's part by scoring a big 21% share for the good guys. TDK Blu-ray was the #4 seller overall. I am guessing 15% or more this week.