This isn't really such a big deal and happens all the time... If I wanted a Batpod with my Dark Knight I would have bought it at Amazon. If I wanted a Ironman face mask case I would have bought Ironman at HMV... If I wanted the extra 13 min of improv I would have bought Zack & Miri at Blockbuster. The list goes on and on, exclusives have been around since dvd and I would imagine even before that.
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