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Old 08-16-2011, 08:51 PM   #1
blu-mike blu-mike is offline
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Jul 2008
Thumbs up PS3 wins Console war in japan.

Xbox 360 in June at last hit a new milestone, 1.5 million units sold in Japan since debuting back in 2005, and this year sales have seen fall almost 47% as the Microsoft product has been bought by only 72,721 units (according to Media Create). This sparks the word from Japan is that many retailers are looking at inventory and deciding whether or not to even put Xbox 360 on their stock anymore.

Geo, for instance, which is among one of Japanís biggest specialist retailers, is set to scaling back its Xbox 360 business. Even worse, electronics retailer Yamada Denki in Ikebukuro, Tokyo, announced that the company is throwing off 360 hardware and software from the most of its stores nationwide, and the strategy is to move everything that has been left at a huge discount.

At other smaller, specialist stores, Xbox 360 consoles and games are now commonly found in bargain bins, selling Xbox 360 titles for as little as •100 (about $1.30). There was even a store selling the Halo: Reach hardware bundle for •9,980 (just $130).

Microsoft was never in a decent position in Japan, where gamers typically choose games and hardware from Japanese firms such as Sony and Nintendo, but the problems arised for the Xbox business has never looked worse. The company hasnít give a response on the chaotic situation and reaction from retailers, but as recently as July, Microsoft did make a separate Interactive Entertainment unit in Japan, headed by Takashi Sensui.

Sensui has referenced that Kinect sales have flopped to really make a dent in Japan either, unlike in Western regions where Microsoft has seen great momentum from their peripheral, Kinect.

Microsoft is widely expected to launch a successor to Xbox 360 (Possibly, Xbox 720) in the next 2-3 years, and one has to wonder if the company should use their resources to investing in Japan at all in the next round when the gamers there have never been receptive to the brand or products.
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