Oh NO! William Shatner dies in bus plunge (just kidding)!

[rkolinski]

Priceline Negotiator's Last Deal - YouTube

"William Shatner will experience what appears to be a fiery death in a coming Priceline commercial. The discount travel Website is moving away from featuring the former “Star Trek” star to focus on the company’s broader strategy. “I’m in grief mode,” Shatner told the AP. “It’s not the first time I’ve had an iconic character die off.” After 14 years of serving as the pitchman for the service, Shatner’s final ads for the company will see him attempt to save vacationers as a bus comes dangerously close to falling from a bridge. Before the end, Shatner continues to attempt to advise customers on how to get reduced prices. “Save yourself –some money,” Shatner says before he meets his apparent end on the bus. “The challenge is harder to get people’s attention than it used to be. … So we decided to do something really over the top to get the message across,” Priceline CEO Christoper Soder told the AP."http://blogs.wsj.com/speakeasy/2012/...ogle_news_blog