I was just writing an article in the stock world and I noticed that Amazon's new limited beta for their Video on Demand service (streams 40,000+ movies and programs to TV) is open just for Sony Bravia members.
Seeing "Sony" there, I started to wonder. If Sony wanted to equalize the Netflix thing, this might be one way and they are already working together.
Of course the new VoD service works a little differently, but that's still a nice library of stuff.
Amazon on the PS3 (exclusive) would be an interesting selling point.
Anyway, just throwing this out there.
