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Quote:
Originally Posted by FilmFreakosaurus
If Disney follows the Sony model, they will use an upconverted to 4k master and call it a 4k (lite) title, rather than keep it at 1080p (2k lite) with the added benefits of the upgraded Ultra HD Blu-ray spec.
It sounds better from a marketing perspective rather than having the consumer look at the back of an Ultra HD disc and still see 1080p at a higher price. They won't look past that to the added 10 bit color, cinema color space, HDR, etc. (which probably won't be listed on the packaging).
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When have Sony done that?