I think it's only a concern if you're buying every release without looking around first or waiting a few weeks. If you're buying a new release, it's only expected that you'll probably paying the most.
But I've noticed stores are doing better with sales and amazon.com usually has a good deal with their buy 2 get 1s and what have you. But I think used is where it's at, if you have a pawn shop or anything near you I've been regularly picking up new releases for $10-15. If not, ebay and half.com etc work as well.
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