If they're trying to tell consumers about "burn in" then they are DEAD WRONG because you have to be on a mission to burn in a plasma over the last 2-3 generations.
Basically, if you're not doing any of the following you're not at risk of burn in:
1) Installing your plasma as an overhead light in your kitchen
2) Leaving your plasma on CNN as company for the cat while you go away to visit Grandma for a week
3) Hooking your plasma up to a 24-hour feed of you local airports departure/arrivals feed
Plasma are cheaper than LCD, have better blacks, substantially better motion resolution (50% better than the 120Hz LCD sets) and are much better in a viewing environment than LCD.
LCD is more suited to a bright family room environment where lots of kids programs will be watched predominantly during the day time.
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