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Old 07-24-2008, 05:05 PM   #12
JadedRaverLA JadedRaverLA is offline
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Apr 2007
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Quote:
Originally Posted by darkpoet25 View Post
I just think that the market penetration isn't there yet for most studios to justify putting out anniversary/special edition versions of these on blu yet.
Your argument is certainly correct as far as releasing JUST a Blu-ray release of a catalog title, but if a studio is already putting together a new DVD release, the cost vs. market penetration argument largely falls apart.

Assuming they are remastering the title, they will be doing it in HD anyway. Special features can just be ported from the DVD to the Blu-ray release... and the marketing for the DVD will cover the Blu-ray release as well. So, the normal costs of creating a catalog Blu-ray release don't really apply if they're doing all the work for a new DVD release anyway. There's going to be some incremental cost, of course, in mastering the Blu-ray... but it's comparatively small given the "sunk" costs already spent on the DVD release.

There's really no excuse for releasing a special edition DVD, but not a Blu-ray at this point. It actually will save money compared to doing a Blu-ray release down the line, when they'll have to pay for marketing just for the Blu-ray release.
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