Quote:
Originally Posted by Mavrick
CNN Money got UMB TechInsights to tear down the Basic Wii U in 2013 and they estimated the Gamepad cost $79.25 in raw parts and $148.25 in raw parts for the console itself.
$228 in total with an MSRP of $300.
"That $228 total doesn't factor in the actual manufacturing process, pre-loading the OS, packaging, additional pack-in materials, shipping, and so on. Then you must consider that retailers make a profit off of markup, meaning the units are sold to them for less than MSRP. CNN even acknowledges that its estimate doesn't consider the up-front costs of R&D."
So there isn't really a huge mark up at all and Wii U is in fact the first Nintendo console to be sold at a loss at launch.
http://money.cnn.com/video/technolog...down.cnnmoney/
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I guarantee you that gamepad was designed as a direct result of "tablet panic" because at the time experts all thought console gaming was being replaced by tablet and smart phone gaming.