Quote:
Originally Posted by Bolty
I wasn't saying spend more money marketing it---I was saying what marketing they did backfired every time.
"Lets embargo the movie reviews until 9PM EST Wednesday, but Cherry pick a few positive quotes and run them 4 days earlier!"
"yeah the reviewers won't notice and will keep to the embargo we just broke!"
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My mistake. But, yeah, I do agree with you.
I think critical embargos are usually a telling sign that the studio has something to worry about.