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Originally Posted by Ernest Rister
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Talk about hyperbole. A "100 year plan"? I don't think so. I think someone is trying to hype the stock price up.
Could anyone in 1915 have predicted our culture in 2015? And both the culture and technology is probably going to change far more in the next 100 years than it did in the past 100 years (and that assumes that western culture or humanity in general survives the next 100 years).
Besides, one Star Wars movie that's both bad and that has disappointing box-office can kill the whole franchise. The PT may not have gotten good reviews, but they still had big box-office because everyone wanted to see where the story went. That might not be true for future films, especially the stand-alone films. One bad film might mean no further releases for at least five years, giving people time to forget the bad film and Disney time to reboot the franchise. Sort of like what happened between "Batman & Robin" (1997) and Nolan's "Batman Begins" (2005).
Thinking ahead into future decades also doesn't allow for the impact on overall revenues when there are far fewer theatres than today and everyone is watching films at home or on small portable devices. In 30 years, there might not be any such thing as "box-office".