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Warner's plan: bundle titles with BD players and PS3s. The second initiative is to get PS3 households to buy Blu-ray Remote addons. Apparently, owners of PS3 remote controls buy 5 discs annually instead of 2. Given how annoying controlling a movie with a game pad is, I'm not surprised! Next plan: better "retail experience". Monica wants displays with SD DVD and BD playing beside each other to show consumers the difference.
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WB + Bundle + PS3 = THE DARK KNIGHT/Playstation 3 bundle
IT'S THE DARK KNIGHT
At least I hope so.