Your thoughts on this geoff are basically what you should fear most about 4k UHD. Products (TV's, AVR's, Players) that are released without any kind of basic level of performance standard. for example 4k tv's were released while the industry knew that they did not have a playback method and knowing that resolution was not the only thing up for discussion at the time. Until there was at least a basic understanding of a delivery mechanic they never should have released the Display's. I mean we have 4k TV's that have HDMI 1.4 connectors that will never do UHD 60Hz playback. we have UHD sets that don't support WCG/HDR. We have 4K AVR's that don't support 60Hz video passthrough or any of the new audio formats.
I get that these technologies are technically early adopter devices and buyer beware and all that but don't put those devices at wallmart/bestbuy etc. because there is no protection (in the form of knowledgeable staff) to warn the consumer. And in the short term this looks good on paper (financially) but in the long run consumer confidence is I think starting to fall off and that will lead to lower sales down the road. Again DVD is fairly old at this point but many consumers bought into that and think that Blu-ray was not needed because it "isn't a big enough change". Now we are coming our with 4k (and it wasn't even a standard) and some consumers willing to take a shot and bought into it are already getting burned by these roaming specs.
I Think UHD does have a very tough uphill battle.
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