just thought i'd let you all know i've been playing around with this setting ever since i got my ps3. and like everyone else it looked awful.but that was my old sony kdf 50e2010\2000 .after discovering i carnt get replacement bulbs in the uk (from well known stores inc sony uk )i got my self a wonderful sony kdl40v3000 .which is better in every way than old tv and i can tell the diffrence between 720p&1080p. anyways with past experience i didn't bother trying full rgb until i was bored one day and found out i could adjust the brightness to remove the crushed blacks.(unlike kdfe2010) and know im in love better contrast better colour, trust me its awesome you have to see it to beleave it even dvd look great
kdl40v3000 settings
picture mode cinema
backlight 5
contrast 85
brightness 65
colour 45
colour temp warm 2
sharpness 10
both noise reduction off
clear white high
colour space wide
all other advance settings off
