I have thought this for a while.
Then I realized that TV shows are aimed at adults quite a lot of the time. All these new movies are about ticket sales and getting a billion people into theaters at the expense of a low rating so kids can watch too.
I can't remember the last time I saw a movie in the movie theater where I saw a head roll, some saucy sex scene or a drug party. But in the TV realm you seem to see that quite a lot.
Take Game of Thrones. If that came out at the movie theater in movie format it would like a 12 rating and play out like LOTR. All the story would be pulled out of it and any references to the books where sex or violence happens would likely be off screen.
Adults secretly want to be shocked and want a love hate relationship with the content. Where as something like the Avengers Age of Ultron is always one sided and gets boring for an adult in about 15 minutes.
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