Looks like AMC is considering a variable ticket pricing strategy for high profile Hollywood films.
Quote:
Ticket prices for high-profile Hollywood movies may soon rise, as AMC Entertainment explores the possibility of variable ticking pricing.
According to The Hollywood Reporter, AMC CFO Craig Ramsey said the company is considering a more flexible price structure after its recent acquisition of Odeon & UCI Cinemas, during a session at the MKM Partners Entertainment, Leisure and Consumer Technology Conference.
Ramsey noted that Odeon & UCI Cinemas "are further advanced in variable pricing, where tentpole movies are priced up on release," which is something AMC has discussed and considered implementing in the United States.
Source: http://www.ign.com/articles/2016/11/...-movie-tickets
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Someone should really tell the studios if they are truly hurting for cash which I seriously doubt any of them are. They should stop paying these overpriced actors and directors 10 million dollars + per film. 150 million dollar films are just dumb every once in a while sure but every film seems to have a budget over 100 million. Now because of the stupidity of the studios here go ticket prices yet again.