Quote:
Originally Posted by master gandhi
Right. I mean, something like UV/Keychest that is adopted by all the studios and providers. Somehow (money), Disney got all the major providers to support DMA, which makes it superior to UV. Buy on Amazon, get it on iTunes/VUDU. The best UV can do is let you buy it on FandangoNow and get it on VUDU. That is, unless it's DMA, and then it's stuck on FandangoNow.
For the average consumer, digital is a bit of a headache, unless you do just stick to one provider and ignore all the others. For the more savvy individuals, digital is still a mess. It needs to be cleaned up. I'm sure most of us agree on that.
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Maybe I'm reading it wrong but I think it would take a name change and give Apple a 1yr. exclusive (they like to feel special) similar to what Disney did..... they probably still wouldn't. I know many disagree but I just don't think allowing competition to itunes on the Apple tv is something they would consider, as far as buying and renting movies. I'm just glad I didn't start with itunes as many did. Disney and Apple had a chance to vote in the DECE and chose not to, they probably already had the DMA thing in the works.