Quote:
Originally Posted by MifuneFan
A lot of people still buy Criterions at the $27 range. And again, Criterion isn't limited by quantity. They could sell 10,000 copies at half off on their way to making profits. TT is stuck with a certain amount they need from the 3,000 or 5,000 copies in order to break even, simply because of the way they structured their royalties with the studios.
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Yeah, if they can, they really should rethink that business model. I can't think of anyone who likes it and that includes me who considers himself to be a fan of the label. I don't buy that physical media dying is the reason they are not doing well (if indeed that is what's going on here). People are put off by the limited edition model and/or pricing and that's why so many people are happy to wait for the sales. A lot of people who don't like TT are fine purchasing from them when they have titles at 50% or 75% off, maybe even doing so deliberately as a way to stick it to them. It also doesn't help that when TT started they were one of the few (maybe only?) indy labels releasing Fox, Sony and later MGM titles. But then other labels such as Shout, Olive, Kino, Powerhouse started making deals with the same studios and become heroes to people who didn't like that Twilight Time was releasing titles from those studios.