It seems people don't take this seriously. This post is 100% serious.
I never really got this. Sure it's like a cinema, but surely watching your TV in the dark will only cause you eye strain. In the long term, this will no doubt make your eye sight worse, meaning the expensive HDTV you bought won't have as good a picture, due to your dodgy eyes!
Just like having your speakers way too loud, your hearing will be damaged to much to hear it properly!
So if someone can clear up the attraction to this, it'd be great. A discussion on the dark experience of home theatres!