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Originally Posted by alexanderg823
yeah exactly. I'm not sure who these press releases are targeted at...
Surely they can't be targeted to the average consumer joe - Because if it's targeted to anyone else they will surely know that they're all, as eloquently as you put it, empty words as HDR10+ doesn't really exist yet and what we've seen thus far has been extremely shady.
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Over time, I think viewers will ascertain that DV tone maps better esp. in the shadows and midtones.