I have seen mura rubbed out. It won't 100% disappear but it will be considerably less noticeable. Turn your TV on for a hour or so (until it is warm) take the micro fiber cloth that was included with your set and with a flat palm gently massage in horizontal lines the areas with mura. Massage the mura towards the corners of the set., do this for about 10 mins and you should see the mura pushed away.
The temp extremes that these sets are put through during the shipping process tends to warp the screen a bit. Since the screen is screwed into the bezel there really is no where for the screen to expand to. Yes you can loosen the screws and all that but I would leave that up to a service tech.
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