Yeah, total bootleg. A few things make it obvious to me:
1. They left out the logos for ABC Studios AND, most importantly, Marvel on the back, and have Netflix instead of Marvel on the spine which isn't how the others are done. They even have it saying Lionsgate when they lost the rights in 2013 and it went back to Marvel and everybody knows Marvel is Disney now. That's just bad falsification right there.
2. It would be 4 discs like the other releases, not 3. They put 3-4 episodes per disc on the BD, and BD has more space than a DVD...
3. Iron Fist and Defenders would more than likely be released first.
4. None of the other releases have taglines.
They have Stranger Things and The Crown also listed, they're also bootlegs.