Quote:
Originally Posted by cinemaphile
Well it only played in 10 theaters, with no promotion, because I am sure it was just to fulfill a contractual obligation, or they wouldnt have bothered at all. It has already been available to watch for a few weeks on all the digital platforms.
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Exactly, you don't debut a film weeks before on digital, nor avoid playing it in New York and LA, if you have any interest in a legitimate theatrical run.
I'm guessing there was a 10 theater minimum release (I believe that's the number some other digital focused releases opened to as well- though they usually include an NYC and LA site in the mix) in the contract, and don't see its theatrical performance as notable when it was such an afterthought.