YOU MEAN THEY CAN ACTUALLY DECIDE TO MAKE THE DISCS SO THAT YOU CAN ONLY WATCH IT A CERTAIN AMOUNT OF TIMES? How is that possible? Does the PS3 remember how many times you've watched a BD and then shuts off and doesn't allow you to watch it anymore? The day that happens I will sell every HD thing I have including the PS3 and BD discs. I get angry just thinking about it.