http://www.engadget.com/2009/02/02/2...trip-to-space/
We thought that Virgin might allow its most loyal patrons to exchange frequent flyer points for trips to space, and now it looks like they hope to jump-start the process with a seriously stacked contest. In Australia, the company is now counting 'Velocity Points' as entry to a drawing where you could win 25 million frequent flyer miles. Oh, and if you have no interest in ever looking like that chap pictured above, Virgin will also let you exchange them for a pair of Alfa Romeo vehicles, the chance to explore the planet "how you see fit" or a $170,000 shopping spree.
free trip to space? yes please