I assume they've priced the Blu-ray high because they need as much money as they can get to properly finish the film. But still - throw in a poster and some extra stuff with it to justify the price.
They would have to sell almost half of the 300 limited to reach their goal, but I'm not sure if 150 people would buy it at that price. If they were priced at $50, they might could get 200 people with good word of mouth to buy it but that wouldn't reach their goal.
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