Blu-ray Forum - View Single Post - 40% of U.S. PS3 owners: "This thing has Blu-ray?"

ReduxInflux · 08-09-2007, 01:23 PM

link: http://www.pocket-lint.co.uk/

40% of American PS3 owners: This thing has Blu-ray?

Reports flies in the face of BD take up boasts
by Amy-Mae Elliott

9 August 2007 - An amusing report from the NPD Group, the "Next Gen Functionality & Usage" study suggests that 40% of PlayStation 3 owners were not aware the console could play Blu-ray discs.

Further research showed that 50% of those that did know about the feature didn't use the console for watching movies.

Adding salt to the HD-capable wound, only 50% of those PS3-ers polled knew that their machine was even capable of high-def graphics.

It might console Sony's marketing department to know that the figure for Xbox 360 owner's knowledge of that console HD-capabilities came in at an even lower 30%.

Other notable results from the report mentioned lack of awareness about downloadable content from both Xbox 360| PS3'>Xbox 360 - but especially - PS3 owners.

The Blu-ray Group suggested earlier this year, with figures to back up the claim, that the PS3's Blu-ray playing abilities was helping them win the format war. (my resonse to this: it is. case in point: 300)

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08-09-2007, 01:23 PM	#1
ReduxInflux Expert Member Member since:Jun 2007 Location:orange county, ca Blu-ray reviews:22 Trading Score:3	40% of U.S. PS3 owners: "This thing has Blu-ray?" link: http://www.pocket-lint.co.uk/ 40% of American PS3 owners: This thing has Blu-ray? Reports flies in the face of BD take up boasts by Amy-Mae Elliott 9 August 2007 - An amusing report from the NPD Group, the "Next Gen Functionality & Usage" study suggests that 40% of PlayStation 3 owners were not aware the console could play Blu-ray discs. Further research showed that 50% of those that did know about the feature didn't use the console for watching movies. Adding salt to the HD-capable wound, only 50% of those PS3-ers polled knew that their machine was even capable of high-def graphics. It might console Sony's marketing department to know that the figure for Xbox 360 owner's knowledge of that console HD-capabilities came in at an even lower 30%. Other notable results from the report mentioned lack of awareness about downloadable content from both Xbox 360\| PS3'>Xbox 360 - but especially - PS3 owners. The Blu-ray Group suggested earlier this year, with figures to back up the claim, that the PS3's Blu-ray playing abilities was helping them win the format war. (my resonse to this: it is. case in point: 300) ---- Last edited by ReduxInflux; 08-09-2007 at 01:27 PM.