Most folks prefer a smoothed over PQ and bloated bass so I’m sure many will like it. They’ll use it because their AVR will light up with the IMAX logo but in the end it’s another crappy DSP mode that bypasses setup options in the AVR. Soon we’ll see Logitech computer speakers get the IMAX badge. It reminds me of what THX Re-eq did, only instead of rolling off the highs with the x curve it’s adding bass and pumping up the dialogue.
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