I agree...I have been a loyal Onkyo supporter since the 1990's when I bought my first THX receiver the 828 at age 18. As long as they keep churning out good quality stuff I will continue to support and purchase their equipment. Just because they want to try to make a profit in another sector is fine by me. That's what companies try to do is to maximize profits, and if it is at the behest of stupid HD-DVD supporters than that is fine by me!