Well after reading the interview with the Universal Executive, he said he is continuing the format war to "help" the consumers and studios. He says as long as this war continues, prices will keep dropping. Eventually, when BD players hit the $200 mark, then the final winner will be decided by consumers since everything will be priced the same.
Even if both players were the exact same price, and had the same features, I would still pick Blu-ray just because of its exclusive movies.
Pirates 3 on Blu-ray? What can beat that?