From instagram...says it is from Best Buy, not sure, but it is a SteelBook...
https://www.instagram.com/p/B1FOqgnF2tn/
LeprachanSteelBook.jpg
If it is from Best Buy, then it is neither a Best Buy nor a FYE exclusive. FYE thread here...
https://forum.blu-ray.com/showthread.php?t=318490