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Originally Posted by CJ P
Sony can cut the price of their players obviously but they have to be careful not to screw all their business partners as well. Its more complex then them just gettign in a conf. room and saying cut the price of the BDP-S300 to $199. Panasonic, Samsung, Pioneer etc. would rightly be pissed off. As far as the discs, they might be able to subsidise a price cut by paying off all the BD studios but this is extremely unlikely.
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Samsung is already neutral and this will accelerate that.
Panasonic needs to move it's price point down as well.