Quote:
Originally Posted by Lee A Stewart
Maybe you should check your facts before you post. From the DEG End Of 2019 Report:
|
Maybe you should read that paragraph
entirely with actual comprehension before making such a poorly considered reply?
The statistics that I cited in my post
are from the Digital Entertainment Group reports.
I posted the link to the 2019 report specifically which is more than you could be bothered to do:
Quote:
Originally Posted by Vilya
|
^
If you had actually read that report, you would have seen that total video on demand revenue was down 6.19% for the year: I made no mention of video on demand revenue at all in my previous post, but as you decided to bring it up in your reply I am quoting what the report had to say about it now:
My usage of the phrase "all sales" means all sales
revenue from
every purchase category, their summation and their grand total, and that is plainly obvious when reading the
very next sentence in that paragraph:
Quote:
Originally Posted by Vilya
All sales of video content are in decline. Overall purchases, both disc and digital combined, have been in decline every single year since 2011. Rentals, mostly in the form of subscription streaming, is where the substantial growth has occurred. Again, as has been pointed out several times, digital sales have never overtaken those of disc.
In 2011, overall combined sales were $9.505 billion. In 2019, overall combined sales were just $5.867 billion. Overall combined sales are down 38.2%. The growth in 4K disc sales has not reversed this decline and the anemic growth in digital sales have done far less to stem this drop in sales. Growth in 4K disc sales last year was approx. 15% while digital sales grew a mere 5.12% and despite this overall combined sales still dropped; it amounts to nothing more than each having a bigger slice of a shrinking pie.
|
^
I not only cited last year's rise in digital sales, the same as you did, I also cited the rise in 4K disc sales in the very next paragraph. It is beyond obvious that I am discussing total sales revenue here as I specifically mention the only two areas where it grew and that despite that growth, overall sales revenue still declined. I am illustrating that overall video content purchases are dropping as consumers shift to subscription streaming. There is not one single fact that is incorrect in my post; every statistic is from the same source that you referenced. The only confusion stems from how
you interpreted what I meant by "all sales."
You might have noticed all of this had you read my post completely rather than just that
one sentence that you chose to fixate upon. I have read many of your posts in several threads and I know that you are usually sharper than this.
Overall combined sales were $5.876 billion in 2019. In 2018, they were $6.494 billion. In 2017, they were $6.870 billion. In 2016, they were $7.501 billion. The steady decline year over year is abundantly obvious.
In 2011, overall combined sales were $9.505 billion. 4K disc sales have not stopped this decline and neither have digital sales. Again,
overall sales of both disc and digital combined have fallen 38.2% since 2011.
https://www.degonline.org/portfolio_...ment-report-2/
https://www.degonline.org/portfolio_...inment-report/
https://www.degonline.org/portfolio_...inment-report/
https://www.degonline.org/portfolio_...inment-report/
https://www.degonline.org/portfolio_...inment-report/
People are buying less content as their preference increasingly favors the cheap "all you can eat" option that is subscription streaming.
Total digital revenue was $20.439 billion in 2019. Subscription streaming totaled $15.898 billion.
Subscription streaming revenue was 78.83% of all digital revenue. Digital sales were just 12.64% of total digital revenue and video on demand was a mere 9.58% of total digital revenue. Subscription streaming was where the lion's share of digital revenue was derived and that was where the
only strong growth (23.73%) occurred.
The whole point being that more people are renting content instead of buying it. The vast majority of them are renting it in the form of subscription streaming and Vudu is not an SVOD.
Walmart is likely selling Vudu because they see it as an under performing property; tepid digital sales growth (5.12%) and
declining video on demand revenue (down 6.19% in 2019) are apparently just not worth their effort. Companies do not sell their winning assets, but they do look to liquidate their lackluster ones.