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Originally Posted by critterdvd
I have to admit that DVD was what brought my attention to the Criterion Collection and 100+ Blu-Rays later, I'm hooked. I honestly think they released some more mainstream movies back in the late 90s ('Chasing Amy' and 'The Rock' also come to mind) as a way to get their brand known (and obviously sell some discs as more recognizable movies will appeal to more casual viewers).
To this day, I believe this is only disc version of the Director's Cut as well...
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The only reason Criterion released Armageddon and The Rock was in an attempt to cast a wider net and reel in more customers. UK label Powerhouse/Indicator pulled a similar stunt when they launched. It seems to work but it's a somewhat deceiving practice since those types of films are not what those respective labels are about. That hasn't stopped me from expanding my Criterion collection but I haven't bought anything from Indicator in months. The stuff they put out just doesn't appeal to me. Criterion at least does the occasional Rosemary's Baby, Thief and Dressed To Kill.