Quote:
Originally Posted by Cinema84
The only reason Criterion released Armageddon and The Rock was in an attempt to cast a wider net and reel in more customers. UK label Powerhouse/Indicator pulled a similar stunt when they launched. It seems to work but it's a somewhat deceiving practice since those types of films are not what those respective labels are about. That hasn't stopped me from expanding my Criterion collection but I haven't bought anything from Indicator in months. The stuff they put out just doesn't appeal to me. Criterion at least does the occasional Rosemary's Baby, Thief and Dressed To Kill.
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Don't forget they were laserdisc releases too. I think a lot of the early DVD releases that get derided (and have gone OOP/haven't been reissued as BD) were things they likely had rights deals arranged towards the end of the LD days when they were likely trying to cast that net to keep the doors open. DVD was such a success as a format it seemed like they could focus more on things they really wanted to and not need to do the more commercial releases to bring in some extra revenue.