I agree with GasCat... Paramount/Dreamworks is a very small blip. Blu-ray lost nothing major, that's for sure.
Per the article, you guys keep looking at this through the eyes of historical data on sales figures. You have to remember that had this not happened (and it may not matter that it did) Blu-ray would have, without any question, become the de facto format during the holiday season thus ending the war. Any marketer worth a crap could read this trend and apparently the agency mentioned in the article is worth a crap.
What am I getting at? If Blu-ray had emerged a winner, there would be an _incredible_ influx of new buyers into the format. I've mentioned before that a number like 10+ million more players over the course of 2008 would not be out of the question at all. All of these new owners would want a new media... Blu-ray media. This number could be even higher actually once you consider the PS3 which should hit 20+ million units by Xmas 2008 no problems at it's current development pace (the really big games hit in 2008). So, you have potentially over 20+ million more Blu-ray capable players in the market by the 2008 holiday season. Packaged media is one of the most popular holiday gifts.
It's not hard to see how much Paramount fubar'd the math. Historical data means next to nothing in these things aside from trend analysis. The agency in the article seems to agree with me.
Bad business.
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