You really seem to like Sony. Picture quality wise, you would probably be happiest with a Sony.
Remember, don't get a TV that is too large for the room, if that isn't the case, I think the 40" Sony is a nice compromise. That is still 8" more than your current 32" HD-TV.
Still too pricey? Look at Panasonic. If I couldn't buy Sony I would get Panasonic. Built to last.
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