Also with the DVD format players when launched were over $1,000 dollars but over time the player prices came down to under $50. If the HD-DVD format was not around the BLU-RAY player prices would naturally fall over a few years until one day BLU-RAY players are priced at $50. The format war brings player prices down in price to fast which can result in companies deciding to not make new models in fear that there is no profit to be made on players priced to cheap.
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