I've never purchased a blu-ray from Wal-Mart. The Wal-Mart where I used to live didn't even have a blu section, and that's been within the past 6 months. I would have to agree that blu is still the least affordable high-end technology out there and Wal-Mart isn't a place to shop for a high-end HD format. So if you live in a town that doesn't have a quality video store or a Best Buy, you'd be better off ordering almost everything online. Amazon is usually cheaper anyway, and anything over $25 is free shipping!
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