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Originally Posted by An4h0ny
Well, we all just got a reality check on current demand vs supply in this space.
It is still an important co-brand or sub-brand or w/e it's called.
But definitely not something that can stand on its own. It is surprising they spent so much but I'm sure there is a "roll back" or B plan. Once the Discovery team takes over they will know how to use this content. They have been doing a great job so far, imo.
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CNN definitely has name recognition. I think the question is more what that brand is worth now and in the near-to-medium term.
But even if CNN could negotiate deals allowing them to have an app with a livestreaming service, I just don't see that being a successful streaming service anywhere near what allegedly was spent on CNN+. Granted, they could've invested more in content for true learning (like a big budget version of Curiosity Stream), and that probably would've been more successful, but I think there are limitations to the brand (as with any of the legacy major media companies - maybe a "PBS+" would be the one possibility).