I have a 350 as well, have you run the network Diagnostic to verify the players connection?
Within the network section of the player, are you seeing numbers within the IP Address, Subnet Mask, Default Gateway, and DNS settings?
If your player is up to date with the latest firmware updates, how did you accomplish this, with a network connection, or a CD? If you can receive firmware updates via the internet, then there should be no problem with accessing BD Live content.
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