The Cathy family (owners of Chick Fil A) are the owners of
Trilith Studios. Easy to assume this would be part of the reason. Trilith has been involved in a lot of the recent MCU movies/shows (like an east coast Hollywood?). Sounds like they want to make their own family-friendly content in their back yard. It’s not like they have to go anywhere to get it done; they already own their own studios.