Quote:
Originally Posted by Proteus
Well.. If the Viacom COO said what the article states to his shareholders at the meeting, he pretty much stated that the decision was a stupid one. If they were truly in belief that one format would be beneficial in the long run, they would have chosen the format that was already leading the race by over a 2:1 margin so as to hasten the adoption and end the war sooner. Instead, they went the route of uninformed and showed that they lack any understanding of marketing at all when falling back on the 'price' argument. What about manufacturers (sorry, one is not enough)? What about % film support (sorry, 14% from Universal is not enough)? What about all these things?
The truth is Viacom did not consider any of this. They simply took the money and now they are being called on it and coming back with poor answers that are further affirming their lack of vision and economic planning in their business decisions. Frankly, had Viacom not made this move they would have made _far more_ than the $150 million by Xmas 2008 due to the insanely large adoption rate that would begin to occur as soon as Xmas 2007. The war would have been over before the holidays in 2007 even. They really screwed things up.
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EXACTLY, well put. Viacom really made a blunder decision and now the are rationalizing their stupidity.
They blew it, someone will be fired.