A couple weeks ago I was at the Blockbuster by my parent's house and noticed they are doing some serious Blu-Ray promotion unlike the Blockbuster by my house (and I just happened to have my camera on me. Note: This Blockbuster is one the largest BB in Illinois square footage wise).
The one by my house doesn't even have Blu-Rays available yet. And when I ask I always get a dumbfounded answer.