On the website it was 29.99. At the store, the gal rings me up for 34.99. Two things happened next. I spoke up about the difference and she went off to some back room and then came back ready to give me the website price. Second, when she was entering the info, I briefly saw a screen on her computer with a list of other stores and their prices.
My only question is, what's the story on this screen? Do they care if you ask to see it?
In other news, and the best part of the story, I've got another Blu-ray to watch on my PS3.
Almost forgot. I bought Fantastic 4: Rise of the Silver Surfer