Some one needs to come up with a standard that all the manufactories agree to when measuring contrast ratio. With Hitachi and Samsung making huge contrast ratio claims it turns educated Videophiles off to their products. At least when someone who purchases a 1080P set in the USA is guaranteed that the display is over 2 million pixels with a resolution of 1920 X 1080. This is a standard that makes it easy to compare a 720P display to a 1080P display. To bad contrast ratio does not have some standard that everyone agrees to.
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