http://www.highdefdigest.com/news/sh...ayer_Sold_/326
apparently toshiba decided to offer 3 HDDVD's with every HDDVD player purchased starting november 1, 06.
Manufacturers did tons of this with DVD in 99' & 2000, I think it helped DVD take off, it's what eventually sucked me in, that and the prices falling to $399
I'd be willing to bet many if not all BD manufacturers will counter with offers of their own, Panasonic has already done this.