First, there is already a thread concerning this.
https://forum.blu-ray.com/showthread.php?t=18575 So, stop with the FUD.
They are giving away stuff because it won't sell. It is backordered because there have been very few HD-A30's actually shipped. Sony doesn't need to give stuff away. Why does Sony HAVE to do anything? Why not Philips or Panasonic, or Samsung, or Sharp. They all make TVs and blu-rays. People are buying blu-ray players and media, the BDA doesn't have to give it away.